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The Corporate Battle Over the Cable News Network Shows How Dysfunctional US Media Now Is.

This past Thursday night, while unconfirmed reports spread regarding a shooting at Brown University, the network's Kaitlan Collins posted on social media, highlighting the uncertainty and pointing viewers to her channel's 9pm newscast.

Even though the network is hardly a perfect news source, her message resonated to many. It remains one of the broadcasters where you can find reality-based and largely trustworthy reporting – especially during crises like the one unfolding close to a New Hampshire storage facility.

A Precarious Position During a Corporate Struggle

However CNN, now middle-aged, finds itself in a precarious situation as two huge media corporations battle over ownership of its parent company, Warner Bros Discovery.

Regardless of who wins, the destiny of CNN has been drawn into a high-risk game of mergers and acquisitions, not as a question of what benefits the news-consuming public.

“This represents another instance of the fundamental flaws with roots in many years of policy decisions,” stated Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.

The conjecture about which company will control Warner Bros Discovery – could it be Netflix or Paramount Skydance? – fails to grasp a broader point.

“The narrative is crafted as a corporate drama with powerful individuals as the central actors, but there is hardly any discussion of the societal benefit,” Pickard explained.

A Further Element: Political Influence

The CNN scenario is complicated by Donald Trump’s longstanding stance about a network he has long portrayed as perhaps his main “fake news” antagonist.

Think back to the cries of “CNN sucks!” at the president’s rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in White House briefings.

Trump now says that CNN needs new ownership. Many see this as a desire for ownership that will protect him from criticism and scrutiny. That is one reason why he appears to come down on the side of Paramount Skydance, which has made a unsolicited offer.

Trump has reason to like that bidder more. For one thing, it is run by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently appointed the right-leaning Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that historic news network.

A Future of Continued Instability

Significantly, if Netflix prevails, CNN and other cable outlets would first be carved out into a separate entity. Such a move could be a welcome development to many at the network, but it’s far from a secure position. That setup could pave the way for CNN for yet another acquisition. It never ends.

According to Timothy Wu, a lot of this is against the law, anyway. The well-known analyst of big tech’s dominance wrote recently that competition laws should disallow both deals.

“Both acquisition attempts would be harmful to the country, and both should be challenged by anti-trust authorities,” Wu argued.

The Fundamental Problem and a Path Forward

Whatever happens regarding CNN, the underlying crisis persists.

“What we have now is a highly system hostile to democracy, but we must resist a sense of powerlessness,” Pickard emphasized. Government actions – from the 1930s and 1940s – helped to foster this overly commercial monster, and new policy decisions can tackle it.

Can reform occur in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Reform is very unlikely now, but that doesn’t mean it will not happen in the future.

Policies that support independent news organizations, reinforce local journalism, finance public media, and prevent the accumulation of media power in a handful of hands are within reach – they are necessary for a healthy democracy.

When it comes to media ownership, size does not equal quality. And news organizations such as CNN shouldn’t be tools in the newest corporate chess match.

About the author

Jennifer Leonard

A certified mindfulness coach and writer passionate about helping others find balance and clarity through mindful practices.

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